Building a strong brand sets the foundation for your launch. This stage covers naming your business, defining your positioning, and creating the materials you need to go to market.
Choosing a Name
Choose a name that gives you room to grow. Avoid overly specific names that lock you into a single niche.
Many successful recruitment agencies use names that don’t directly reference their market (for example, Harvey Nash, Harrington Starr). You can always use a tagline to show your focus as it evolves over time (for example, “Experts in Medical Device Staffing”).
Tips for finding a name:
- Explore themes using a word cloud (for example, finance, data, cybersecurity).
- Modify or combine words (for example, Orbit + Ignition = Orbition).
- Use places, people, or personal interests as inspiration.
- Create acronyms from initials.
- Use glossaries, “power word” lists, or tools like Namelix.
- Look at other professional services firms for inspiration.
Defining Your Positioning
Your value proposition shapes your brand. Focus on what has made you successful so far.
Clients choose recruiters who:
- Have a strong and engaged candidate network
- Understand pay scales, market trends and skill demand
- Provide insights into business challenges, budgets and technology needs
Candidates value recruiters for:
- Industry expertise
- Market insights
- Tailored opportunities
If you offer extra services like evaluation or market mapping, make sure these are visible in your messaging.
Document specific examples of your impact. These notes can be refined into website copy later.
Brand Development
The RecruitHub team will work with you to produce your core brand materials, including:
- A logo pack
- A brand guide (colour palette, fonts)
- A custom website (including hosting)
- A 1–2 page business overview
- A branded pitch deck
- Access to template marketing documents in the RecruitHub platform
Your Input
The more clarity you give us about your preferences, the better the results.
Colours and imagery:
- Share your preferences early (links or examples help).
- If you’re unsure, we’ll suggest options and refine them with your feedback.
Feedback:
- Provide clear feedback during each round.
- Structured, prompt feedback speeds up progress. Loom videos can help with detail.
- Once the website goes live, new edits or additional content will be chargeable.
Website Development
Your website build depends on:
- Finalised logo and branding
- Your complete website copy
Once these are ready, development usually takes about three weeks.
If writing content feels challenging, you can use AI tools for ideas. The RecruitHub brand form includes prompts to help you get started.
If your launch is urgent, we can set up a holding page while the full site is built.
Brand Assets
All core brand assets are stored in the Files section of your platform, including:
- Logo files and variants
- A brand pack (fonts, colour codes)
You can use these files in Canva or share them with third parties.
Marketing Templates
You’ll find a library of professionally designed Canva templates in your platform.
You can:
- Edit these templates yourself in Canva
- Request RecruitHub to customise a template for you by raising a ticket through the platform
After Launch
You can update your website directly using the login details stored in LastPass, or you can request RecruitHub to make changes.
- Minor edits may be done at no charge.
- For larger edits (1 hour or more), we will provide a cost estimate for approval before starting.
Support
For help with branding, website updates or templates, raise a ticket through the platform.
Key Reminders
- Follow the branding steps in order to avoid delays.
- Provide full, clear input early on.
- Use the platform for all support requests to ensure quick responses.